BAIN DÉCALSIFIANT RÉPARATEUR SHAMPOO REFILL POUCH 500ml
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WHAT IS IT?
Bain Décalcifiant Réparateur by Kérastase is a decalcifying repairing shampoo for damaged hair. A rich double-action shampoo that works inside and out to remove calcium and strengthen and repair damaged hair. This shampoo has a white cream texture with voluptuous foam.
BAIN DÉCALCIFIANT RÉPARATEUR BENEFITS:
Recreates 99% of hair's original strength*
73% shinier hair***
2x smoother hair***
93% stronger hair***
*Instrumental test after 6 applications of Première Concentré + Bain + Fondant/Masque
**without sulfated tensioactives
***Instrumental test
WHO IS IT FOR?
For all types of damaged hair.
BUSINESS OPPORTUNITY
Première is for all types of damaged hair, from fine to thick. The opportunity in repair is very strong as damaged hair is the #1 hair concern with an increase of +65% growth in the repair category. 8 out of 10 women in the world are concerned by hair damage and 41% of women in the US are still looking for anti-breakage hair care.*
*SOURCE: RADIUS MARKET TRACKER USA 2021
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