{"product_id":"3474637196769","title":"Concentré Décalcifiant Ultra-Réparateur Pre-Shampoo Treatment 1000ml","description":"\u003cp\u003e\u003cstrong\u003eWHAT IS IT?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eConcentré Décalcifiant Ultra-Réparateur by Kérastase is a dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier. This concentré has a transparent gel texture.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCONCENTRÉ DÉCALCIFIANT ULTRA-RÉPARATEUR BENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eRecreates 99% of hair's original strength*\u003c\/p\u003e\n\n\u003cp\u003e+97% inner structure reinforcement*\u003c\/p\u003e\n\n\u003cp\u003e93% less breakage**\u003c\/p\u003e\n\n\u003cp\u003e75% more shine**\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e*Instrumental test after 6 applications of Première Concentré + Bain + Fondant\/Masque\u003c\/p\u003e\n\n\u003cp\u003e**Instrumental test\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWHO IS IT FOR?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFor all types of damaged hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBUSINESS OPPORTUNITY\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePremière is for all types of damaged hair, from fine to thick. The opportunity in repair is very strong as damaged hair is the #1 hair concern with an increase of +65% growth in the repair category. 8 out of 10 women in the world are concerned by hair damage.\u003c\/p\u003e\n\n\n\n\n\n\n\n\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\n\u003ciframe class=\"u-d-b\" title=\"youtube\" video id width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0GkZHkrqXwY\" frameborder=\"0\" allow=\"accelerometer;\" autoplay encrypted-media gyroscope picture-in-picture allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default","offer_id":45051782496438,"sku":"3474637196769","price":99.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4619\/9478\/files\/3474637196769_EN_01.jpg?v=1775912311","url":"https:\/\/shop.v1hairsalon.com\/products\/3474637196769","provider":"V1 Hair Salon","version":"1.0","type":"link"}