{"product_id":"3474637059217","title":"Bain Riche Chroma Respect Shampoo 1000ml","description":"\u003cp\u003eChroma Absolu brings breakthrough innovation to the luxury color care market that focuses on caring for the color from the inside out, not the surface. Beautiful color starts with healthy hair. With a complete team of experts, stylists, and scientists, Kerastase uncovers formulas to target all challenges that damaged, color-treated hair clients face. The range, formulated with ultra-caring acids, addresses the 3 main challenges that color care users face: porosity and breakage, color induced frizz \u0026amp; color instability and dullness. The innovative formulas provide 96% more strength, reduce color induced frizz by 77%, and provide 74% more shine. After 6 weeks, 92% color intensity is preserved.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow it works?\u003c\/b\u003e\u003cbr\u003e\nChroma Absolu uses its innovative new technology, featuring ultra-caring acids and Centella Asiatica, to protect the core, middle, and surface of the hair. By decoding the 3 layers of damage of color treated hair, our formulas target the different types of color induced damage to recover health from the inside out.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eBain Riche Chroma Respect:\u003c\/b\u003e protects hair color from stripping or fading away .Transforms fiber surface for immediate softness and less color induced frizz 95% more nourishment* 65% more brilliant shine** Helps reduce fiber porosity for a longer lasting color** 92% color intensity preserved after 6 weeks***\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e*INSTRUMENTAL TEST: BAIN RICHE CHROMA RESPECT + SOIN ACIDE CHROMA GLOSS + MASQUE CHROMA FILLER\u003c\/p\u003e\n\n\u003cp\u003e**INSTRUMENTAL TEST\u003c\/p\u003e\n\n\u003cp\u003e*** INSTRUMENTAL TEST: BAIN RICHE CHROMA RESPECT + SOIN ACIDE CHROMA GLOSS\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eWho is it for?\u003c\/b\u003e\u003cbr\u003e\nChroma Absolu is for all consumers with color-treated hair who need to address a multitude of hair issues. Chroma Absolu helps to address the need for stronger, shiny, frizz-free colored hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eTHE COLOR CHEATER:\u003c\/b\u003e Dark brunettes prone to oxidation and unwanted undertones\u003cbr\u003e\n\u003cb\u003eTHE LONG-TIME USER:\u003c\/b\u003e Permanent root covering leaving hair frizzy, dull and with a rough texture\u003cbr\u003e\n\u003cb\u003eTHE SERIAL COLORER:\u003c\/b\u003e Bleaching and intense coloring pigments leaving hair dry, porous and prone to breakage\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\n\n\n\n\n\n\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\n\u003ciframe class=\"u-d-b\" title=\"youtube\" video id gvmwfdlx-o4 width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GVmwfDlx-O4\" frameborder=\"0\" allow=\"accelerometer;\" autoplay encrypted-media gyroscope picture-in-picture allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default","offer_id":45051825225910,"sku":"3474637059217","price":99.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4619\/9478\/files\/3474637059217_01.jpg?v=1775916604","url":"https:\/\/shop.v1hairsalon.com\/products\/3474637059217","provider":"V1 Hair Salon","version":"1.0","type":"link"}