{"product_id":"3474636954704","title":"Sérum Potentialiste Hair Serum 90ml","description":"\u003cp\u003eSpecifique Potentialiste is our first UNIVERSAL DEFENSE SERUM FOR UNBALANCED SCALPS.\u003cbr\u003e\nSpecifique Potentialiste improves scalp health by preserving scalp barrier \u0026amp; fight scalp imbalances.The scalp microbiome is a beneficial ecosystem of living bacteria naturally present on the skin \u0026amp; scalp surface.\u003c\/p\u003e\n\n\u003cp\u003eScalp health is a rising concern with a +79% increase in scalp mentions online. A healthy and balanced scalp is the foundation to beautiful hair so scalp care is a must-have product in salon. With scalp care \u0026amp; hair health conversations booming across social media there is a big opportunity in salon to capitalise on these trends and offer the right service and products for a healthy balanced scalp. It can be applied the day of coloration to soothe sensitivity with a cooling sensation*, after rinsing, washing hair \u0026amp; towelling dry.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow it works?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eBIFIDUS PRE-BIOTICS protects and fortifies microbiome against daily external stressors\u003c\/li\u003e\n\u003cli\u003eVITAMIN C DERIVATED an antioxidant that neutralises the effect of daily aggressors responsible for unhealthy hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePotentialiste Serum offers to the client:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFights scalp imbalances*\u003c\/li\u003e\n\u003cli\u003ePreserves the protective scalp barrier against external damages**\u003c\/li\u003e\n\u003cli\u003eSoothes and calms the scalp***\u003c\/li\u003e\n\u003cli\u003eLeaves the scalp feeling fresh, healthier and stronger*\u003c\/li\u003e\n\u003cli\u003eThe roots are lifted up\u003c\/li\u003e\n\u003cli\u003eRevitalized the scalp*.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e*Consumer test\u003cbr\u003e\n**Intrumental test\u003cbr\u003e\n***Clinical study\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003cbr\u003e\nPotentialiste is an universal serum that can be used by everyone to preserves scalp barrier \u0026amp; fight scalp imbalances for longer. It can be used alongside all other Kérastase routines.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default","offer_id":45051849081014,"sku":"3474636954704","price":99.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4619\/9478\/files\/3474636954704_EN_01.jpg?v=1775920428","url":"https:\/\/shop.v1hairsalon.com\/products\/3474636954704","provider":"V1 Hair Salon","version":"1.0","type":"link"}