Concentré Décalcifiant Ultra-Réparateur Pre-Shampoo Treatment 1000ml
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WHAT IS IT?
Concentré Décalcifiant Ultra-Réparateur by Kérastase is a dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier. This concentré has a transparent gel texture.
CONCENTRÉ DÉCALCIFIANT ULTRA-RÉPARATEUR BENEFITS:
Recreates 99% of hair's original strength*
+97% inner structure reinforcement*
93% less breakage**
75% more shine**
*Instrumental test after 6 applications of Première Concentré + Bain + Fondant/Masque
**Instrumental test
WHO IS IT FOR?
For all types of damaged hair.
BUSINESS OPPORTUNITY
Première is for all types of damaged hair, from fine to thick. The opportunity in repair is very strong as damaged hair is the #1 hair concern with an increase of +65% growth in the repair category. 8 out of 10 women in the world are concerned by hair damage.
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